机器学习 社交网络
意见 (Opinion)
“When you’re good at something, you’ll tell everyone. When you’re great at something, they’ll tell you.”
“当你擅长某件事时，你会告诉所有人。 当您擅长某事时，他们会告诉您。”
― Walter Payton
―沃尔特·佩顿
Let’s kick things off with a definition of self-promotion. I would like you to remember this definition at various point of this article.
L et以自我提升的定义开始一切。 我希望您在本文的各个地方都记得这个定义。
Self-promotion is the act of exposing and showcasing your capabilities, achievement and actions through your voice.
自我提升是通过声音表达和展示自己的能力，成就和行动的行为。
People tend to shun the idea self-promotion, as there are ‘not so nice’ traits that are attributed to individuals who self promote, for example, arrogance, overconfidence, attention-seeking etc.
人们倾向于回避自我推销的想法，因为不具有归因于自我推销的个人的特质，例如傲慢，过度自信，寻求关注等。
But let’s remember this is 2020, the world is noisier, and it’s easy for you to go unnoticed, regardless of how hard-working or talented you might be.
但是请记住，这是2020年，世界嘈杂，无论您多么努力或有才干，您都容易被忽视。
Don’t be afraid to shamelessly plug yourself. Just make sure you are doing it at the right time, the right place and to the right audience.
不要害怕无耻地堵塞自己。 只要确保您在正确的时间，正确的位置和正确的受众上进行操作即可。
For example, I tend to shamelessly plug my weekly newsletter to machine learning practitioners for them to subscribe and receive friend links to my articles and other AI/ML content I create.
例如，我倾向于无耻地将我的每周时事通讯插入机器学习从业者，以使他们订阅并接收我的文章和我创建的其他AI / ML内容的朋友链接。
本文将介绍自我提升对机器学习从业者的重要性，并添加可用于通过社交媒体为自己辩护的现代方法。 (This article will present the importance of self-promotion for machine learning practitioners and add modern methods you can use to advocate for your self through social media.)
您为什么还要费心自我促进？ (Why Should You Even Bother To Self-Promote?)
Since when was it a requirement for machine learning practitioners to have sales and marketing skills or even build a personal brand?
从什么时候开始，机器学习从业人员就需要具有销售和营销技能，甚至建立个人品牌？
Let me state the obvious.
让我指出显而易见的内容。
The average machine learning practitioner is good at their job, and the majority of us are passionate about technologies and its possibility.
普通的机器学习从业人员都擅长于他们的工作，我们大多数人都对技术及其可能性充满热情。
A machine learning engineer that understands the principles of software engineering; is aware of at least three modern programming language; has an online portfolio; even knows the secrets of Tesla autonomous vehicle systems — joking is in this day and age considered good.
懂软件工程原理的机器学习工程师； 至少了解三种现代编程语言； 有在线投资组合； 甚至都知道特斯拉自动驾驶汽车系统的秘密-在当今时代， 开玩笑被认为是很好的。
Not great, good.
不好，很好。
Merit can get you far within the AI and machine learning industry.
优点可以带您进入AI和机器学习行业。
Self-promotion without merit is just noise. But merit without self-promotion, is in most cases, silence.
无能为力的自我提升只是噪音。 但是在大多数情况下，没有自我促进的优点就是沉默。
What is silence?
什么是沉默？
Silence is being overlooked even though you might be the best person for the job.
即使您可能是这份工作的最佳人选，但沉默却被忽略了。
Silence is not getting that promotion or raise you deserve.
沉默不会促进或提升您应得的。
Silence is your best work going unnoticed.
沉默是您不为人知的最佳工作。
Here are some convincing career-related reasons why you should self- promote :
以下是一些令人信服的与职业相关的原因，您应该自我提升：
- The competition is fierce. 竞争很激烈。
- Everyone can do what you can, and in some cases, they could be better. 每个人都可以做您能做的事，在某些情况下，他们会做得更好。
- You are not as unique as you thought you were, there are several other engineers with the same skillset and tech stack as you. 您不像您以前想象的那样独特，还有其他几名工程师具有与您相同的技能和技术栈。
- You are just as worthy of being recognised as the next person. 您同样值得被认可为下一个人。
自我推广的方式 (Ways You Can Self Promote)
Now that you are convinced you should at least be doing some form of self-promotion. Here are a few easy ways of promoting yourself online.
现在，您已经确信自己至少应该进行某种形式的自我推广。 这里有一些简单的在线提升方式。
1.中 (1. Medium)
Medium is not just a blogging platform.
Medium不仅仅是一个博客平台。
Well, it is.
好吧，是的。
But from now on, you need to see Medium as a platform to showcase your knowledge and expertise. Medium is your portfolio, personal brand and channel to the rest of the world.
但是从现在开始，您需要将Medium作为展示您的知识和专长的平台。 中等是您的投资组合，个人品牌和通往世界其他地区的渠道。
‘ME’ is the first two letters in the word Medium. Me, as in YOU.
“ ME”是单词Medium中的前两个字母。 我，就像你一样。
Not me, You…
不是我，你…
What I’m trying to say is that Medium is a self-serving platform that can be leveraged to communicate your skills and expertise to the right audience.
我要说的是，Medium是一个自我服务的平台，可以利用该平台将您的技能和专业知识传达给合适的受众。
The right audience, in this case, could be customers, recruiters, clients, or future employers.
在这种情况下，合适的受众可以是客户，招聘人员，客户或未来的雇主。
Here are ways I self promote on Medium:
这是我在Medium上自我宣传的方法：
I simplify computer vision/machine learning ideas and concepts.
And I’m not afraid to write about topics I feel strongly about
Action: Pick an ML topic such as backpropagation or model implementation and write and publish an article that showcases your knowledge on your chosen topic. Aim to repeat this process 5–10 times. Place links to your published articles in your resume, and share on LinkedIn.
一个ction：选择一个ML的话题，如反向传播或模型实现和写作和出版，展示你所选择的主题你的知识的文章。 旨在重复此过程5-10次。 将您发布的文章的链接放在简历中，然后在LinkedIn上分享。
2. YouTube (2. YouTube)
Using YouTube as self-promotion requires more work and effort than the other self-promotion methods included in this article. But if done correctly, self-promotion on YouTube can set you apart from the crowd.
与本文中包含的其他自我推广方法相比，将YouTube用作自我推广需要更多的工作和精力。 但是，如果做得正确，YouTube上的自我推广可以使您与众不同。
For machine learning practitioners, self-promotion can take the following form:
对于机器学习从业者，自我促进可以采用以下形式：
Vlogging your career progression within the machine learning industry
Tutorial videos that teach viewers machine learning techniques
Discussion of machine-related topics (career, portfolio development, interviews etc.)
Summaries and recaps of research papers that are popular or technically challenging to understand.
- and many more… 还有很多…
Let me bring your attention to an intuitive method of self-promotion that I’ve stumbled upon recently.
让我将您的注意力吸引到我最近偶然发现的一种直观的自我促进方法。
Ken Jee is a name some machine learning practitioners might be familiar with; he creates YouTube contents that are focused on Data Science related topics.
Ken Jee是一些机器学习从业者可能熟悉的名称。 他创建了专注于数据科学相关主题的YouTube内容 。
Ken has a video series where he provides an in-depth review of machine learning practitioners portfolios and resumes. His reviews are useful for both the portfolio and resume owners, but also for machine learning practitioners that have similar skill sets or resumes to those that are presented in his video series.
Ken拥有一个视频系列，其中他对机器学习从业者的作品集和简历进行了深入的回顾。 他的评论对投资组合和简历所有者都非常有用，而且对于具有与他的视频系列中介绍的技能或简历相似的技能或简历的机器学习从业人员也很有用。
Now it might not be evident to you how Ken Jee reviewing your resume or portfolio could be seen as self-promotion, so let me make it a bit clearer.
现在，您可能还看不到Ken Jee对您的简历或投资组合的评论如何被视为是自我提升，所以让我将其变得更加清晰。
Ken Jee YouTube platform currently has 78,000 subscribers, and thousands of machine learning practitioners watch his videos. Some of the viewers of his videos could be machine learning practitioners that are in a position to hire and recruit talent.
Ken Jee YouTube平台目前有78,000名订阅者，数千名机器学习从业者观看了他的视频。 他的视频的某些观看者可能是可以聘用和招募人才的机器学习从业人员。
Ken Jee reviewing your portfolio or resume not only provides you with some useful feedback from a well experienced Data Scientist, but it also exposes you to potential employers looking for cost-free methods of recruiting talents.
Ken Jee审查您的投资组合或简历不仅为您提供了来自经验丰富的数据科学家的有用反馈，而且还使您接触了寻求免费成本招募人才的潜在雇主。
Creating machine learning related content on YouTube is a self-promotion method that provides a ton of upside.
在YouTube上创建与机器学习相关的内容是一种自我推广的方法，可以带来很多好处。
I believe that an interview for a role or pitch to a client will go a lot smoother if you can send them a link to your YouTube channel where you’ve creatively showcased your skillset and expertise.
我相信，如果您可以向客户发送一个指向您的YouTube频道的链接，在此您可以创造性地展示自己的技能和专长，那么对客户的角色或向其进行的采访会更加顺利。
Action: If you have a bit more time and resource, why not create a YouTube channel and describe some machine learning concepts and ideas in video form. Or if you are camera shy like me, why not send your portfolios and resumes to kenjee.ds@gmail.com
行动 ：如果您有更多的时间和资源，为什么不创建一个YouTube频道并以视频形式描述一些机器学习的概念和想法。 或者，如果您像我一样害羞，为什么不将您的作品集和简历发送至kenjee.ds@gmail.com
3.领英 (3. LinkedIn)
You probably saw this platform coming from a mile away.
您可能已经看到此平台距离一英里远。
LinkedIn is the go-to social media platform for professionals. It’s a tool that can be utilised for several purposes, and one of the most common uses of LinkedIn is self-promotion.
LinkedIn是专业人士的社交媒体平台。 它是一种可以用于多种目的的工具，而LinkedIn的最常见用途之一就是自我推广。
You’ve probably seen students and machine learning practitioners post up certificates of course completion on LinkedIn; this is a method of self-promotion. And you don’t have to worry about all the negative traits that are associated with self-promotion, LinkedIn is a platform that encourages the self advocation.
您可能已经看到学生和机器学习从业者在LinkedIn上发布了课程结业证书； 这是一种自我提升的方法。 您不必担心与自我促销有关的所有负面特征，LinkedIn是鼓励自我崇尚的平台。
But, why do should machine learning practitioners even self-promote on LinkedIn?
但是，为什么机器学习从业者甚至应该在LinkedIn上自我推广？
LinkedIn has over 700M+ users, so it’s safe to assume that your future customers, mentor, clients, students and employers are all on LinkedIn.
LinkedIn拥有超过7 亿用户 ，因此可以安全地假设您的未来客户，导师，客户，学生和雇主都在LinkedIn上。
Here’s the thing, self promotion is not just exclusive to achievements and success. I’ve seen individuals that have posted about job rejections or academic failures.
在这里，自我提升不只是成就和成功的专有。 我见过有人张贴有关工作被拒绝或学术失败的文章。
Why would you do this?
你为什么要这样做？
Well, firstly machine learning is a tough field, and failures don’t necessarily translate to incompetence, the majority of machine learning practitioners are aware of this. The courage to undertake a program or even starting a project is an attribute that the machine learning community admires and applaud.
好吧，首先，机器学习是一个艰巨的领域，失败不一定转化为无能，大多数机器学习从业者都意识到这一点。 勇于承担一个程序甚至开始一个项目的勇气是机器学习社区赞赏和赞扬的属性。
Perhaps you are not job seeking at the moment; nonetheless, LinkedIn is an effective platform to promote projects, research or ideas you are currently working on, finished or unfinished.
也许您现在不在找工作； 尽管如此，LinkedIn是一个有效的平台，可以促进您当前正在研究，完成或未完成的项目，研究或想法。
Remember that you don’t only want to promote the end results of your journey, let people know about the progress and the little wins you make in between.
请记住，您不仅要宣传旅程的最终结果，还要让人们知道您所取得的进步和之间的小小的收获。
Action: Create a LinkedIn account if you don’t already have one. Connect and follow like-minded individuals or people you admire within your field. Don’t be afraid to post developments that occur within your machine learning career.
行动 ：如果您还没有一个LinkedIn帐户，请创建一个。 在您的领域内联系并关注志趣相投的人或人。 不要害怕发布您的机器学习生涯中发生的发展。
结论 (Conclusion)
There’s an additional benefit to creating accounts and content within all the social platforms for self-promotion I’ve included in this article.
我已在本文中介绍了在所有社交平台上为自我推广创建帐户和内容的另一个好处。
Every mentioned platform has a high domain authority with google page rankings. This means when people search your name, they will find the content you create on these platforms.
每个提到的平台都具有与Google页面排名相关的高域权限。 这意味着当人们搜索您的名字时，他们会在这些平台上找到您创建的内容。
What is the first thing you do when you meet someone new? You search their name on Google right.
当遇到新朋友时，您要做的第一件事是什么？ 您可以在Google右侧搜索他们的名字。
Employees and clients are doing the exact same thing. They are searching your name on Google when they come across your resume or profile. And the best thing that can happen is for your best work and projects being the first thing they are exposed to.
员工和客户正在做完全相同的事情。 当他们遇到您的履历或个人资料时，他们正在Google上搜索您的名字。 最好的事情是您的最佳工作和项目，这是他们所面临的第一件事。
I’ll end things here.
我在这里结束事情。
Remember when you are good you tell others, but when you are great others will tell you. But you have to put a lot of effort to let people know you are good. Don’t go unnoticed.
记住，当你好时，你会告诉别人，但是当你好时，别人会告诉你。 但是您必须付出很大的努力才能让人们知道您是好的。 不要被忽视。
机器学习 社交网络
