苹果ios上架appstore审核被拒驳回之4.3design_guideline 4.3 - design we noticed your app shares

2023年7月中旬开始苹果公司更换了4.3的模板，由之前人审、机审的模板统一换为了一下类似的模板，

Guideline 4.3 - Design

We noticed your app shares a similar binary, metadata, and/or concept as apps previously submitted by a terminated Apple Developer Program account.

Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.

Next Steps

Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality.

Resources

Some factors that contribute to a spam rejection may include:

- Submitting an app with the same source code or assets as other apps already submitted to the App Store
- Creating and submitting multiple similar apps using a repackaged app template
- Purchasing an app template with problematic code from a third party
- Submitting several similar apps across multiple accounts

Learn more about our requirements to prevent spam in App Store Review Guideline 4.3

模板以这句话开头，后边的可能有所差别We noticed your app shares a similar binary, metadata, and/or concept as apps xxx...

有点更不好区分问题所在。经过改革审核感觉更严格了，但是仔细的同时也有一些好处，偶尔会有special xxx，大致会把相似4.3问题的原因列出来。

大致的意思还是代码重复，用了模板或者模块库相似度太高，ui重复太高，可以采用换包名、翻新的方案试试，欢迎大家评论区提供更详细方案的方案