e.g..During review, your app installed or launched executable code, which is not permitted on the App Store. Specifically, your app uses the itms-services URL scheme to install an app.
e.g..Your app includes an update button or alerts the user to update the app. To avoid user confusion, app version updates must utilize the iOS built-in update mechanism.
e.g..Your app, extension, or linked framework appears to contain code designed explicitly with the capability to change your app’s behavior or functionality after App Review approval, which is not in compliance with App Store Review Guideline 2.5.2 and section 3.3.2 of the Apple Developer Program License Agreement.