挖掘数百万参与的IMVU用户

A new partnership with the virtual social community IMVU gives you access to their 100 million+ registered users by allowing them to play your games with their own personalized 3D avatars.

通过与虚拟社交社区IMVU建立新的合作伙伴关系，您可以允许他们使用自己的个性化3D化身来玩游戏，从而吸引超过1亿注册用户。

IMVU is a virtual universe where members meet, chat and interact using customizable 3D avatars. They can personalize their avatars with clothing, tattoos, jewelry, furniture and a host of other virtual goods from a catalog of over 20 million items and growing every day. Remarkably, most of those millions of items were created by IMVU users themselves who identify strongly with their avatars and their community.

IMVU是一个虚拟的世界，成员可以使用可自定义的3D化身进行聚会，聊天和互动。 他们可以使用服装，纹身，珠宝，家具和许多其他虚拟商品来个性化自己的化身，而这些商品每天都在增长，数量超过2000万种。 值得注意的是，这数百万个项目中的大多数是由IMVU用户自己创建的，他们强烈地标识了他们的化身和社区。

将IMVU用户带入您的游戏 (Bringing IMVU users into your games)

With the IMVU API for Unity, available for free on the Asset Store, you can leverage IMVU’s huge  base of loyal customers by allowing them to use their avatars within your game experience. A fully Mecanim-ready skeleton means that the avatars will function as a natural part of your game.

借助Asset Store上免费提供的IMVU Unity Unity API ，您可以利用IMVU庞大的忠实客户群，允许他们在游戏体验中使用其头像。 完全具备Mecanim功能的骨架意味着化身将成为您游戏中自然的一部分。

Once in your game, you can allow users to change into their various IMVU outfits, or you can equip them with your in-game items that drive your gameplay. And support for loading friends’ avatars  means their existing IMVU friends can easily be brought into the game, too.

进入游戏后，您可以允许用户更换为各种IMVU服装，也可以为他们配备可以推动游戏玩法的游戏内物品。 支持加载好友的头像意味着他们现有的IMVU好友也可以轻松加入游戏。

In a single-user game, the user’s friends could populate an audience, for example. With multi-user support in place, they could meet their IMVU friends as fellow players.

例如，在单用户游戏中，用户的朋友可能会吸引观众。 有了适当的多用户支持，他们可以与IMVU朋友见面并成为伙伴。

情感投入的用户 (Emotionally invested users)

The fact that users actively create and personalize their own online alter egos has been a big part of IMVU’s success in attracting and retaining members.

用户积极创建和个性化自己的在线变更这一事实是IMVU在吸引和保留会员方面取得成功的重要原因。

“People really live in the product, and the avatars themselves really feel alive,” says Ken Bradley, Director of Engineering at IMVU.

IMVU工程总监Ken Bradley说：“人们确实生活在产品中，化身本身也确实活着。”

“They can dress them up, adopt an identity and become anything from a warlock to a supermodel,” Bradley says. “The avatars have become a vital part of people’s lives and identities.”

布拉德利说：“他们可以打扮他们，采用身份，并成为从术士到超模的任何人。” “化身已成为人们生活和身份的重要组成部分。”

Unity开发人员可以利用这种情感上的投资 (Unity developers can capitalize on this emotional investment)

According to Jamie Madigan, the author of Getting Gamers: The Psychology of Video Games, new research shows that allowing gamers to use their own personalized avatars can enhance their enjoyment of your game.

根据《 获得游戏玩家：视频游戏的心理学 》一书的作者杰米·马迪根(Jamie Madigan)的说法，新的研究表明，允许游戏玩家使用自己的个性化头像可以增强您的游戏乐趣。

Bradley, who recognizes this phenomenon from the world of IMVU, offers an example, which illustrates how personal avatars can make a game more compelling:

布拉德利(Bradley)从IMVU的世界中认识到了这种现象，他举了一个例子，说明了个人化身如何使游戏更具吸引力：

“One of our engineers grabbed a little 3D Pac-man game and walked around the office. At first, people weren’t interested in playing it. But all of a sudden, when they saw their own avatar as the Pac-man and their friends as the ghosts, it added a whole new dimension to the game,” Bradley says.  “The fact that people can see their own identity in your game is huge.”

“我们的一位工程师抓了一个3D吃豆人小游戏，然后在办公室里走来走去。 起初，人们对播放它不感兴趣。 但是突然之间，当他们看到自己的头像作为吃豆人，而他们的朋友则是鬼魂时，这为游戏增添了全新的面貌。”布拉德利说。 “人们可以在您的游戏中看到自己的身份这一事实是巨大的。”

To see the full list of IMVU features available and coding examples, visit the  Asset Store.

要查看可用的IMVU功能的完整列表和编码示例， 请访问Asset Store 。

Join the IMVU API for Unity discussion here

在此处加入IMVU API for Unity讨论

翻译自: https://blogs.unity3d.com/2016/02/17/tap-into-millions-of-engaged-imvu-users/